Jugaad Innovation - Jugaad King

Jugaad Innovators seek for adverse conditions to unleash their Jugaad skills. The more extreme condition calls for more extreme innovations. Corporate leaders should view extreme conditions such as massive technology shifts, change in regulations, or competitive threats that come out of blue as an opportunity to develop radical innovations that disrupt industries and shape whole new markets. Marc Benioff, Chairman & CEO of salesforce.com, is one such innovator. In the year 1999, he founded salesforce.com in his San Francisco apartment with bold vision. He wanted to make business software which enterprises use to manage their customer interactions affordable and accessible to more companies. The business model was pay as you go and it could be accessed by the browser itself. The software was not installed in the employees’ PCs thus avoiding the expensive license fees and maintenance costs charged by large software vendors like Oracle, Siebel and SAP. In 2001, when salesforce.c...