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Why is Paytm India's Top Startup?

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Paytm was launched in 2010 as an Indian start up. The original service of Paytm was to help users to make their bill payments and recharge mobile phones, while earning reward point. In this post we will see the reason why Paytm is considerd the top indian startup and get more details about this startup. What is Paytm? Paytm was founded by Vijay Shekhar Sharma, in Noida with an initial investment of $2 million. Paytm's parent company One97 Communications which is also owned by Vijay Shekhar Sharma was started in 2000 and operates into multiple fields. Who owns Paytm? Paytm has been backed by Jack Maa's Alibaba and Ratan Tata of the infamous TATA Group. Although partially owned by Chinese company Alibaba, Paytm remains an Indian company with majority of stake holders being Indians (primarily Ratan Tata and Vijay Shekhar Sharma himself.  What got Paytm the required boost? Paytm added a lot of features in 2013 and moved from a mobile and DTH recharge service to an online payment pl...
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For Most Large Companies, Bigger is Still Better

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In the new era of scarcity, large companies must learn how to produce higher value with fewer resources. Despite the benefits of doing more with less, large companies face significant obstacles in adopting this approach. Some of the major reasons are mentioned below. Mindset (Top Management) The top management is in many large companies are wedded to a previously successful ‘more for more’ strategy. However this ‘bigger is better’ approach is no longer sustainable as large companies face an increasing resource crunch and a growing number of aspirational but relatively low-income consumers seeking value-for-money offerings. Low cost would ideally mean low income and that in return will mean low profits. They typically think that each unit sold for Rs.100 will yield them a profit of Rs.10 and if this unit is sold at Rs.80 they will earn a profit of Rs.8. Instantly reducing the profits by Rs.2 per unit. They fail to understand that the consumer is no more ready to pay Rs.100 for t...
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