Jugaad Innovation - Jugaad King

Jugaad Innovators can be seen at all levels of economy. Right from an ordinary potter who made a refrigerator that runs without electricity to the Chairman of the country’s biggest bank . Jugaad Innovations occur when there are adversities and constrains. This ideally gives us an understanding that the larger firms will never require to implement Jugaad and it is limited to only small and mid size firms. We have seen some of the biggest firms getting into trouble and declaring themselves bankrupts. We have seen the Indian Airline major Kingfisher facing financial crisis, once a major cell phone manufacturer RIM has put their flagship Blackberry Phones division up for sale. These are some of the examples that even the giant can fall. It is instructive, therefore to look at the major sources of adversity that large companies face:   A worsening global economy: The US and the European economies have already seen a steep decline in the economic growth. According to The...

Jugaad Innovators are often faced with criticism when they share their ideas with the world. By nature most of the humans are resistant to change. When an idea is brought to them, the first reaction of most of the people would be negative. It is the Jugaad Innovator’s job to stay focus and never give up. This quality was demonstrated very well by Enrique Gomez Junco, a Mexican engineer turned Jugaad entrepreneur. Junco was driven by a vision to create a sustainable energy business. In 1988 he set up a company called Celsol to sell thermosolar panels to Mexican businesses. But he found it hard to break the market. Market was dominated by monopolies, and he found difficult to find capital for Celsol. Rather than getting disappointed by this, Junco shut Celsol and started a new venture, Optima Energia in 2000. His plan was to sell effective energy solutions to buildings that used a lot of energy. But Optima’s value proposition did not impress the facility managers. It required a larg...