Jugaad Innovation - Jugaad King

Before we ask this question, we need to look at the reasons that are causing the carbon emissions. Does using less gas, taking a bike to work or by changing the bulbs in our homes impact the climate at a larger scale? Let's look at the big ticket items that are affecting climate change. The top 10 countries that are causing carbon emission are doing so in the process of energy generation. There are plenty of climate-friendly ways to generate energy but is the world really utilizing it all? Investment is solar is the way forward. Its way more than what we need. Wind alone is more than enough to meet the world's hunger for energy. So what are we doing? While we are focused on making small changes to our lives to get more "ecofriendly" we are still highly dependent on coal, oil, and gas as our sources of energy. While solar and wind are not in the top 5 sources of energy generation. I do want to encourage everyone to make these sma...

Evolution is a constant process. Ages ago business was done purely on the basis of availability; the customer did not get choice of brand or alternative products. Then came the industrial way of doing business, mass production and standardization became the key element of any business. Then the marketing concepts were running the business, big brands were made, markets were researched and products customized. Now welcome to the age of Frugality. It is getting critical to survive in the age of scarcity and the warning signs are all around. It’s worth examining the specific factors that are creating a new era of austerity in many parts of the world. Some of the major factors are: Increasing numbers of frugal customers The recession has made Western middle-class consumers far more cost-conscious than they were in the boom years. In India 70 crore people earn Rs. 100 or less in a day. They may be low earners but they want to gain access to the same products and services enjoyed by th...

Jugaad Innovators are often faced with criticism when they share their ideas with the world. By nature most of the humans are resistant to change. When an idea is brought to them, the first reaction of most of the people would be negative. It is the Jugaad Innovator’s job to stay focus and never give up. This quality was demonstrated very well by Enrique Gomez Junco, a Mexican engineer turned Jugaad entrepreneur. Junco was driven by a vision to create a sustainable energy business. In 1988 he set up a company called Celsol to sell thermosolar panels to Mexican businesses. But he found it hard to break the market. Market was dominated by monopolies, and he found difficult to find capital for Celsol. Rather than getting disappointed by this, Junco shut Celsol and started a new venture, Optima Energia in 2000. His plan was to sell effective energy solutions to buildings that used a lot of energy. But Optima’s value proposition did not impress the facility managers. It required a larg...