Why is Paytm India's Top Startup?

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Paytm was launched in 2010 as an Indian start up. The original service of Paytm was to help users to make their bill payments and recharge mobile phones, while earning reward point. In this post we will see the reason why Paytm is considerd the top indian startup and get more details about this startup. What is Paytm? Paytm was founded by Vijay Shekhar Sharma, in Noida with an initial investment of $2 million. Paytm's parent company One97 Communications which is also owned by Vijay Shekhar Sharma was started in 2000 and operates into multiple fields. Who owns Paytm? Paytm has been backed by Jack Maa's Alibaba and Ratan Tata of the infamous TATA Group. Although partially owned by Chinese company Alibaba, Paytm remains an Indian company with majority of stake holders being Indians (primarily Ratan Tata and Vijay Shekhar Sharma himself.  What got Paytm the required boost? Paytm added a lot of features in 2013 and moved from a mobile and DTH recharge service to an online payment pl
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Jugaad at PepsiCo

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Jugaad innovation is definitely on top at PepsiCo. Given that the macroeconomic environment in a constant state of change, PepsiCo must be ready to refresh and diversify its products to meet the needs of a dynamic marketplace. To fight the problems at hand, PepsiCo has defined 4 planks of sustainability, namely,  Financial Performance, Human Sustainability, Environmental Sustainability and Talent Sustainability

Financial Performance
PepsiCo established a Global Value Innovation Centre in India in late 2010. Rather than reinventing the wheel, this centre partners with Jugaad innovators worldwide to solve problems of manufacturing and distribution processes. A bottom up approach is used to deal with scarcity.

Human Sustainability
PepsiCo has focused a lot over the three main types of products, the ‘fun-for-you’ (Pepsi and Lay’s), better-for-you (zero-calorie Pepsi Max and Propel Zero) and the ‘good-for-you’ (Quaker and Tropicana). To hone PepsiCo’s focus on nutrition, CEO Indra Nooyi has appointed Dr. Mehmood Khan in MD to head the nutrition division and he is the CEO of Global Nutrition Group. Dr. Khan served as the Mayo Clinic as the Director of Diabetes, Endocrinology and Nutrition Clinical Trial Unit and as Consultant Physician in Endocrinology.  Dr. Khan translates his years of experience to products that are commercially viable to PepsiCo.

Environmental Sustainability
There is a clear need for PepsiCo to achieve water use efficiency to both improve product outputs and provide access to safe water for those in water-distressed areas. This prompted the members of PepsiCo India team to investigate ways to reduce water use throughout the supply chain. Solution was the direct seeding method of growing rice. Rice growing is water consuming process and direct seeding eliminated using water at various steps, thereby saving an average about 30 percent of the usual water requirement.

Talent Sustainability
The employees in different regions are empowered to experiment with out-of-box solutions at address scarcity in the local supply chains. 

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