Jugaad Innovation - Jugaad King

Jugaad Innovators are often faced with criticism when they share their ideas with the world. By nature most of the humans are resistant to change. When an idea is brought to them, the first reaction of most of the people would be negative. It is the Jugaad Innovator’s job to stay focus and never give up. This quality was demonstrated very well by Enrique Gomez Junco, a Mexican engineer turned Jugaad entrepreneur. Junco was driven by a vision to create a sustainable energy business. In 1988 he set up a company called Celsol to sell thermosolar panels to Mexican businesses. But he found it hard to break the market. Market was dominated by monopolies, and he found difficult to find capital for Celsol. Rather than getting disappointed by this, Junco shut Celsol and started a new venture, Optima Energia in 2000. His plan was to sell effective energy solutions to buildings that used a lot of energy. But Optima’s value proposition did not impress the facility managers. It required a larg...