Jugaad Innovation - Jugaad King

Gustavo Grobocopatel is a fourth generation Argentinian farmer of Russian-Jewish extraction. For three generations his family pursued a small scale, subsistence model of farming in Argentina. Grobocopatel’s dream was to break out of this mold and do something more ambitious. But doing business in Argentina was not very easy and he faced problems right from the very beginning. First problem faced by Grobocopatel was in getting access to large lands for agriculture. Although Argentina is a vast country, endowed with rich soil and a favourable climate, farmland is actually hard to come by. Only 10% of the land is arable and that is controlled by few owners who are reluctant to part with it. Second problem Grobocopatel faced was the shortage of skilled labour that was needed to scale up his business. Farming is a labour intensive business and without skilled and adequate man power Grobocopatel could not achieve his goals. Labour was required at all levels of farming, fertilize, sow, t...