Jugaad Innovation - Jugaad King

Advantages of simplicity to larger companies The demand for simplicity is growing in many parts of the world and there are reasons why a large firm may also benefit by being simple. Some of the benefits are mentioned below: Customers are demanding simplicity: Any company, be it a large MNC or a local store has to provide what the consumers demand. The customers are now demanding simple products that serve the purpose. 65 percent of Americans complain that they are overwhelmed with the technology driven complex products. Change in the lifestyle of consumers: More and more people around the world are downshifting their lifestyles. Some are doing it by choice some unwillingly. This change in lifestyle makes it important for the large companies to give simple solution to keep serving this audience. Over-engineered products cost a lot of R&D and time: In a time of scarcity, companies can no longer afford to invest lavishly in R&D to come up with complex products. S...

Jugaad Innovators seek for adverse conditions to unleash their Jugaad skills. The more extreme condition calls for more extreme innovations. Corporate leaders should view extreme conditions such as massive technology shifts, change in regulations, or competitive threats that come out of blue as an opportunity to develop radical innovations that disrupt industries and shape whole new markets. Marc Benioff, Chairman & CEO of salesforce.com, is one such innovator. In the year 1999, he founded salesforce.com in his San Francisco apartment with bold vision. He wanted to make business software which enterprises use to manage their customer interactions affordable and accessible to more companies. The business model was pay as you go and it could be accessed by the browser itself. The software was not installed in the employees’ PCs thus avoiding the expensive license fees and maintenance costs charged by large software vendors like Oracle, Siebel and SAP. In 2001, when salesforce.c...