Jugaad Innovation - Jugaad King

To compete with the dawning age of Scarcity corporate leaders will have to make some necessary changes in the way they think, the way their management thinks and the way their systems work. Some of the necessary steps that the leaders can take could be as mentioned. Tie Senior Management’s Compensation to Frugal Performance The senior management’s compensation should be linked to how frugal they can think. Florida Ice & Farm Co., a large food and beverage producer and distributor in Costa Rica developed and set the Balanced Scorecard to track how the company was reducing its consumption of natural resources. R&D Should be Challenged to Do More with Less To keep the huge R&D funding in control and to make sure that the engineers are not over doing it, it is best to budget the R&D and asking it do more with less. After visiting Russia, French carmaker Renault’s CEO Louis Schweitzer challenged his R&D team to make a car which costs less than Euro 6000 as that was

In the new era of scarcity, large companies must learn how to produce higher value with fewer resources. Despite the benefits of doing more with less, large companies face significant obstacles in adopting this approach. Some of the major reasons are mentioned below. Mindset (Top Management) The top management is in many large companies are wedded to a previously successful ‘more for more’ strategy. However this ‘bigger is better’ approach is no longer sustainable as large companies face an increasing resource crunch and a growing number of aspirational but relatively low-income consumers seeking value-for-money offerings. Low cost would ideally mean low income and that in return will mean low profits. They typically think that each unit sold for Rs.100 will yield them a profit of Rs.10 and if this unit is sold at Rs.80 they will earn a profit of Rs.8. Instantly reducing the profits by Rs.2 per unit. They fail to understand that the consumer is no more ready to pay Rs.100 for t

Evolution is a constant process. Ages ago business was done purely on the basis of availability; the customer did not get choice of brand or alternative products. Then came the industrial way of doing business, mass production and standardization became the key element of any business. Then the marketing concepts were running the business, big brands were made, markets were researched and products customized. Now welcome to the age of Frugality. It is getting critical to survive in the age of scarcity and the warning signs are all around. It’s worth examining the specific factors that are creating a new era of austerity in many parts of the world. Some of the major factors are: Increasing numbers of frugal customers The recession has made Western middle-class consumers far more cost-conscious than they were in the boom years. In India 70 crore people earn Rs. 100 or less in a day. They may be low earners but they want to gain access to the same products and services enjoyed by th

By being frugal, Jugaad innovators not only make cost effective business models but also pass it on to the consumers by providing them with cost effective products and services. Rather than sticking on to what they know and what they can provide, they try and workout ways to help the consumers solve their problems. In 2010, KPIT Cummins Infosystems, an Indian engineering and IT services provider launched Revolo. It is a low-cost plugin parallel hybrid solution for cars. It is a brain child of Tejas Kshatriya, who worked at KPIT Cummings. This idea struck him when he was waiting at a crossing for the signal to turn green. What Revolo does is, it converts kinetic energy generated by applying the breaks into electricity and stores it in the battery. This can be used later on to power the car. The conversion kit consists only of a rechargeable battery pack, an electric motor and a pulley. It can be retrofitted in just six hours by a KPIT Cummings certified mechanic. It can be fi