Why is Paytm India's Top Startup?

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Paytm was launched in 2010 as an Indian start up. The original service of Paytm was to help users to make their bill payments and recharge mobile phones, while earning reward point. In this post we will see the reason why Paytm is considerd the top indian startup and get more details about this startup. What is Paytm? Paytm was founded by Vijay Shekhar Sharma, in Noida with an initial investment of $2 million. Paytm's parent company One97 Communications which is also owned by Vijay Shekhar Sharma was started in 2000 and operates into multiple fields. Who owns Paytm? Paytm has been backed by Jack Maa's Alibaba and Ratan Tata of the infamous TATA Group. Although partially owned by Chinese company Alibaba, Paytm remains an Indian company with majority of stake holders being Indians (primarily Ratan Tata and Vijay Shekhar Sharma himself.  What got Paytm the required boost? Paytm added a lot of features in 2013 and moved from a mobile and DTH recharge service to an online payment pl
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Recognize that the glass is always Half Full

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Corporate leaders can learn from Jugaad Innovators how to turn adversity into advantage and get it to work in their favour. Rather than getting frighten about an upcoming problem, corporate leaders should use the change to work for them and not against them. According to author of “Better Under Pressure” Justin Menkes, when facing crises and challenges, leaders must cultivate a sense of equanimity and demonstrate ‘realistic optimism’.

Most of the CEOs these days are afraid of the growing popularity of the social media today. It gives a lot of power in hands of the common man which is not comfortable for big brands. They fret about how social media tools, when placed in the wrong hands, can be used to spread false rumours, damage a brand name, and ruin corporate and personal reputations within hours. Rather than fearing from this companies like Procter & Gamble demonstrated how voice of the masses can be used for research and development.


In the past, when developing new products, Procter & Gamble’s R&D teams used to rely on expensive, time consuming focus groups and physical prototyping to test new ideas. Now they use social media tools like Affinnova to test dozens of new product ideas with hundreds of customers voting online on their favourite features.

Procter & Gamble today can test and weed out unprofitable product ideas in its early stages. It saves valuable time that goes into research and development and save a lot of money.

Procter & Gamble has similarly used the power of viral online marketing to its advantage. Procter & Gamble has created their loyal and satisfied customers into ‘word of mouth marketers’ of the brand in the cyberspace. Procter & Gamble has developed Vocalpoint, an online community of more than 6 lakh socially engaged mothers if can be tapped for early feedback on product innovations and features.

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